Rebranded the brand identity for a sound engineer/musician in Indianapolis for his clothing line, studio, and artist persona.
Deliverables include brand assets such as logos, brand guidelines, T-shirt designs, vinyl designs, favicons, and a business card design.
My favorite part of this brand experience project was when I made the tagline "Friendly to Few Family to Less." I thought of this tagline because Keezy Keese's (the owner) personal story deals with a lot of people proving to be less than loyal; causing hesitancy to let anyone in his inner circle. For the owner, once you become part of his crew. You are there for life.
I really wanted to create a special graphic that said a lot about him. Keezy Keese is also a software engineer and does a lot of coding, so thought of using hex codes for an additional graphic. "Friendly to Few Family to Less" or F2FF2L-; it's almost a perfect hex code minus the last character. Like so many people who have come into his life and abused his trust, I thought to flip what would be an "F" into an "L" with the (-) detached.
